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About Us

Hello and welcome to the beautiful watercolour world of Crumble & Core !


Based in East Sussex we are a family run, British company proud to produce luxury hand finished Greetings Cards, Stationery and Prints.


Jilly, our incredible watercolour artist, along with designers Lucy & Lou, creates whimsical images to cherish, celebrating both the everyday and special days. Inspired by Jilly's artwork Crumble & Core began its life around the family kitchen table.


Since then our company has grown, we now run our business from a beautiful oast house on a farm in the stunning countryside of East Sussex.

Although we have a large British and International customer base, we are still passionate about the quality and uniqueness of our products.  We continue, with the help of family and friends, to hand finish all of our cards with embellishments or Sterling Silver jewellery in-house. 

Just incase you wondered....yes the family kitchen table came with us !


Artist and Co-Founder Jilly inspires us every day with her beautiful paintings, positivity, and never ending ideas for gorgeous new cards. Jilly trained in textiles and fine art and is a Fellow of the Royal Society of Arts. Her work has been featured by several publishing houses and is predominantly watercolour, gouache and pen. Jilly’s favourite card is The Getaway car.



Co-Founder and commercial wizard, Lou is a Mum of four gorgeous children and worked in the City for over 10 years, no wonder she can multi task like no one else we know! Lou’s favourite card is Lucky Pants.



Co-Founder and retail guru. Lovely Lucy brings a whole wealth of experience having run her own business for over 25 years. Luckily for us she is now devoted to Crumble & Core, helping to develop our ranges and working with agents to spread the word in brilliant shops and stockists. Lucy’s favourite card is the Hang in there Card.